Changing female gender portrayal in Chinese advertising: A critical discourse analysis of three broadcast commercials

CHAN, K. K. W. (Speaker)
Yan Wang (Speaker)
SERBAN, F. C. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Number of attendees (for events)

55

Period	28 Apr 2026 → 30 Apr 2026
Event title	International Conference on Advertising Research 2026
Event type	Conference
Location	Kowloon Tong, ChinaShow on map
Degree of Recognition	International

User-Defined Keywords

gender portrayal
gender representations
discourse analysis
Feminism

Documents & Links

ICAR2026 female ad abstract for IRIMS
File: application/pdf, 164 KB
Type: Text

Related content

Activities
Changing portrayal of females in Chinese advertising: A critical discourse analysis of three commercials
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Research Output
Portrayal of females in magazine advertisements in Hong Kong
Research output: Contribution to journal › Review article › peer-review