Banking ads and promotional strategies appealing to adolescents in China

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units

Number of attendees (for events)

20

Income

0

Expenditure

0
Period26 Mar 2018
Event titleChina Adtalks: Advertising to children and young people in China
Event typeSymposium
LocationLeicester, United KingdomShow on map
Degree of RecognitionNational

User-Defined Keywords

  • adolescence
  • advertising effect