Awareness, brand recognition, and attitudes toward MTR advertising

CHAN, K. K. W. (Organiser)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Description

The results of a course-based research project conducted with students taking the course PRAO3046 Audience measurement and engagement

Number of attendees (for events)

36

Income

0

Expenditure

0

Period	6 Nov 2024
Held at	Department of Communication Studies
Degree of Recognition	Local

User-Defined Keywords

advertising effect
Out-of-home advertising
advertising awareness
audience measurement

Documents & Links

L9 MTR advertising study Kara Chan final
File: application/pdf, 2.32 MB
Type: Audiovisual

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