Awareness, brand recognition, and attitudes toward bus advertising

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Number of attendees (for events)

36

Income

0

Expenditure

0
Period5 Nov 2024
Held atDepartment of Communication Studies
Degree of RecognitionLocal

User-Defined Keywords

  • advertising effect
  • Out-of-home advertising
  • advertising awareness
  • audience measurement

Documents & Links

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