Awareness, brand recognition, and attitudes toward bus advertising

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Description

A sharing session was conducted to share the findings of a course-based research with representatives from an advertising company.

Number of attendees (for events)

47

Income

0

Expenditure

0
Period28 Nov 2023
Event titleMeasuring the effect of bus advertising: A course-based research project
Event typeForum
LocationKowloon, Hong KongShow on map
Degree of RecognitionLocal

User-Defined Keywords

  • Out-of-home advertising
  • advertising effect
  • brand building
  • audience measurement
  • audience enagement

Documents & Links

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