Awareness and attitudes toward Out-of-home advertising in Hong Kong

CHAN, K. K. W. (Speaker)
Chris Kyme (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU

Description

Invited presentation at POAD

Number of attendees (for events)

9

Period	4 Sept 2023
Held at	Department of Communication Studies
Degree of Recognition	Local

User-Defined Keywords

advertising effect
audience measurement
Out-of-home advertising
outdoor advertising

Related content

Activities
OOH advertising: Awareness and attitudes
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by HKBU