Awareness and attitudes toward Out-of-Home advertising in Hong Kong

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Description

A presentation of a course-based research on Out-of-home advertising to the media vendor.

Number of attendees (for events)

10

Income

0

Expenditure

0
Period4 Sept 2023
Held atPOAD

User-Defined Keywords

  • advertising effect
  • audience measurement
  • audience engagement

Documents & Links

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