Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

30

Period	23 Sept 2021
Held at	O.P. Jindal Global University, India

User-Defined Keywords

advertising effect
public service advertising
Hong Kong

Documents & Links

JGU Regulatory fit and PSA 20210923 final
File: application/octet-stream, 20.1 MB
Type: Other

video recording of the presentation

Related content

Research Output
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Research output: Contribution to journal › Journal article › peer-review