Advertising creativity at the cross-roads: A cross-national comparisons between Hong Kong and Turkiye's advertising industries

Julie Bilby (Speaker)
Gul Sener (Speaker)
Eda Ozturk (Speaker)
Safak Sahin (Speaker)
CHAN, K. K. W. (Participant)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

180

Period	27 Jun 2024 → 29 Jun 2024
Event title	The 22nd International Conference on Research in Advertising, ICORIA 2024: Moving forward, looking back: advertising in the advent of AI
Event type	Conference
Location	Thessaloniki, GreeceShow on map
Degree of Recognition	International

User-Defined Keywords

advertising creativity
digitalization
Artificial intelligence (AI)
Hong Kong
Turkey
qualitative interviews

Documents & Links

HK vs Turkiye_ICORIA 2024_1pp abstract
File: application/vnd.openxmlformats-officedocument.wordprocessingml.document, 15.3 KB
Type: Text

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