Advertising creativity at the cross-roads: A cross-national comparison between Hong Kong and Türkiye’s advertising

  • Julie Bilby (Speaker)
  • Gul Sener (Speaker)
  • Eda Ozturk (Speaker)
  • Safak Sahin (Organiser)
  • CHAN, K. K. W. (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units

Number of attendees (for events)

150

Income

0

Expenditure

0
Period27 Jun 202429 Jun 2024
Event titleInternational Conference on Research in Advertising
Event typeConference
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • advertising creativity
  • digital media
  • advertising professionals
  • qualitative iinterviews
  • Artificial intelligence (AI)