Advertising creativity at the cross-roads: A cross-national comparisons between Hong Kong and Turkiye's advertising industries

  • Julie Bilby (Speaker)
  • Gul Sener (Speaker)
  • Eda Ozturk (Speaker)
  • Safak Sahin (Speaker)
  • CHAN, K. K. W. (Participant)

Activity: Conference/talk/lecture/symposium/speech/workshop, etcEvent organized by non-HKBU units

Number of attendees (for events)

180
Period27 Jun 202429 Jun 2024
Event titleThe 22nd International Conference on Research in Advertising 2024
Event typeConference
LocationThessaloniki, GreeceShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • advertising creativity
  • digitalization
  • Artificial intelligence (AI)
  • Hong Kong
  • Turkey
  • qualitative interviews