Advertising and ideal gender image among adolescents in China

CHAN, K. K. W. (Speaker)

Department of Communication Studies

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Description

Guest lecture delivered at Professor Michael Prieler's class of Audience and media effect

Number of attendees (for events)

23

Period	15 Nov 2022
Held at	Hallym University, Korea, Republic of

User-Defined Keywords

gender roles
media effects
self-socialization

Documents & Links

Advertising and ideal gender image
File: application/mspowerpoint, 2.95 MB
Type: Audiovisual

Related content

Research Output
Do females in advertisements reflect adolescents’ ideal female images?
Research output: Contribution to journal › Journal article › peer-review

Activities
Exploring the communication effects of feminist advertising among different audience groups: A focus group study
Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units