A discourse analysis of YouTube videos of a key opinion leader (KOL) of toys in China: The case of Xiaoling Toy

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

20

Income

0

Expenditure

0
Period16 Oct 2024 → 18 Oct 2024
Event titleChildren and Teens Consumption Conference
Event typeConference
LocationToronto, CanadaShow on map
Degree of RecognitionInternational

User-Defined Keywords

  • online influencers
  • children and youth
  • media content
  • consumer socialization
  • responsible production

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