A content analysis of gender portrayal of TV commercials broadcast in the children’s TV channel in China

Activity: Conference/talk/lecture/symposium/speech/workshop, etc › Event organized by non-HKBU units

Number of attendees (for events)

20

Income

0

Expenditure

0
Period22 Dec 2023 → 24 Dec 2023
Held atAnnual Tbilisi International Multidisciplinary Conference on Economics, Business, Technology and Social Sciences 2023, Georgia
Degree of RecognitionInternational

User-Defined Keywords

  • gender representations
  • cultivation theory
  • consumer socialization
  • advertising strategy
  • media effects

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